Global Box Office - All Films (US$ Billion)
  • U.S./Canada ($11.1)
  • International ($27.2)

Global box office for all films released in each country around the world reached $38.3 billion in 2015, up 5% over 2014’s total, with increases in both U.S./Canada ($11.1 billion) and international ($27.2 billion) box office. International growth was driven primarily by the Asia Pacific region (+13%). China’s box office increased 49% in U.S. dollars to $6.8 billion, surpassing the next largest international market by nearly $5 billion and accounting for nearly 50% of Asia Pacific box office.

Global Box Office Trends - ALL FILMS
  • International
  • U.S. /Canada

2015 Demographic Summary

This diagram is based on Motion Pictures Association of America’s annual Theatrical Market Statistics of the U.S./Canada population ages 2+ (343.3M)

U.S./Canada population ages 2+ (343.3M)

69% (235.3 million) of the U.S. and Canada are Moviegoers

Average Ticket Sales

An average of 5.6 tickets were sold to Moviegoers in 2015 totaling $1.32 billion in revenue.

More than two-thirds of the U.S./Canada population aged 2+ (69%) – 235.3 million people – went to a movie at the cinema at least once in 2015 (“moviegoer”), a 2% increase in the number of moviegoers from 2014. The typical moviegoer bought 5.6 tickets over the course of the year, up from 5.5 tickets in 2014.

2015 Movie Goers

Occasional 49%
Non-movie Goers 31%
Frequent 10%
Infrequent 10%

Frequent moviegoers who go to the cinema once a month or more continue to drive admissions, accounting for 49% of all tickets sold in the U.S./Canada but only 10% of the total population. The number of tickets purchased by all moviegoer groups increased in 2015, and the share of tickets purchased by occasional moviegoers increased by two percentage points to 49%.


Local Film Festivals 98%
Local Television Commercials 76%
Local Cable 41%
DVD Distribution 38%
Mainstream Television 27%

MPAA’s analysis of attendance demographics is based on survey research and attendance projections by ORC International. See Appendix: Methodology (page 25) for details. Note that surveying is conducted in the U.S. only, so the results assume the demographic composition of the U.S./Canada combined population is similar to what was observed for the U.S. only.

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